In the world of children’s fashion, where both comfort and style are equally crucial, Freshly Picked has carved a niche unlike any other. What began as a modest mom-owned business has blossomed into one of the most beloved brands for baby and toddler shoes in North America. Known for their premium leather moccasins and well-crafted designs, Freshly Picked continues to win hearts by delivering products that are not only functional but also fashion-forward.
Let’s dive deep into what makes Freshly Picked stand out, from its origin story to product line, customer reviews, and future potential.
The Origin of Freshly Picked
Freshly Picked was founded in 2009 by Susan Petersen, a determined mother who, frustrated with the poor quality and fit of baby shoes available on the market, decided to make her own. Starting with scraps of leather and a borrowed sewing machine, Petersen began creating moccasins in her kitchen. Her vision was simple: to design shoes that wouldn’t fall off tiny feet while being stylish and durable enough for everyday use.
Her dedication paid off. What started as a DIY project turned into a booming business after a successful feature on ABC’s Shark Tank in 2014. Since then, the brand has scaled impressively without losing its authentic, mom-centric roots.
What Makes Freshly Picked Special?
1. Superior Craftsmanship
Every Freshly Picked product is crafted with a commitment to quality. Their signature soft-soled moccasins are made from 100% genuine leather or vegan leather alternatives, ensuring flexibility and comfort for tiny, growing feet. The shoes are designed to support the foot’s natural development, something often overlooked in mass-market alternatives.
2. Perfect Fit for Babies and Toddlers
Unlike shoes with stiff soles or awkward shapes, Freshly Picked moccasins are engineered to stay on. They’re elasticated at the opening, which means they slip on easily and stay securely in place, even on the wiggliest of feet. Parents rave about not having to constantly retrieve kicked-off shoes in grocery aisles and parking lots.
3. Thoughtful Design
Freshly Picked doesn’t compromise style for function. The brand regularly releases new colors and patterns that are both trend-aware and timeless. From minimalist neutrals to playful seasonal prints, the range suits every taste. It’s not just footwear — it’s a fashion statement for your child.
Expanded Product Line
Although moccasins remain the flagship product, Freshly Picked has since diversified its offerings. Here’s what else you’ll find in their catalog:
- City Mocc Collection – Sleek designs with street-style influence.
- Mini Sole Shoes – For kids transitioning from crawling to walking.
- Sandals – Open-toe options made with the same comfort-first philosophy.
- Diaper Bags and Accessories – A chic line of vegan leather bags, designed for stylish moms on the go.
- Apparel – Matching outfits and basics that complement their footwear line.
This diversification speaks to the brand’s understanding of its target demographic: modern, busy parents who appreciate convenience, quality, and style.
Freshly Picked Membership Perks
One of the most consumer-friendly aspects of the brand is the Freshly Picked Fringe Membership. For a small monthly fee, members receive several benefits:
- 20% off every order
- Free shipping
- Early access to new collections
- Store credits
- Exclusive member-only sales
It’s an appealing offer for repeat customers, especially those who love collecting limited edition styles or want to save on essentials like diaper bags or baby gear.
Real Customer Reviews
Laura D., Chicago, IL
“I bought my daughter her first pair of Freshly Picked moccasins for her first birthday, and I was blown away by the quality. They fit perfectly, didn’t fall off, and everyone complimented them at daycare.”
James K., Los Angeles, CA
“I was skeptical at first because of the price, but the sandals lasted through an entire summer and still looked great. Worth every penny.”
Melissa R., New York, NY
“The Fringe Membership saved me so much money. Plus, the diaper bag is the only one I’ve used that looks like a high-end purse but has all the functionality I need as a mom.”
Sustainable and Ethical Practices
Freshly Picked also places strong emphasis on sustainable practices. Many of their bags and newer shoes are made with vegan leather, catering to environmentally conscious buyers. Their products are made to last, which reduces the waste associated with fast fashion. While the brand does not claim to be fully sustainable yet, it’s making clear strides toward becoming more eco-friendly.
Popular Collaborations and Collections
Over the years, Freshly Picked has partnered with brands and franchises that resonate with modern families. From Disney collaborations to Star Wars-themed moccasins, these limited-edition releases often sell out quickly. The collaborations are not only fun but also serve as cherished collectibles for parents and children alike.
Pricing and Value
Freshly Picked is positioned in the premium price range, with most moccasins priced between $45 to $60. While that may seem steep for baby shoes, the company justifies the price with high-quality materials, stylish design, and unbeatable comfort.
The shoes are built to endure more than one child’s use. Many families pass down their Freshly Picked moccasins to younger siblings, making them a smart long-term investment. Combine that with the perks from their membership program, and the cost becomes much more justifiable.
Final Thoughts: Is Freshly Picked Worth It?
If you’re a parent who values durability, thoughtful design, and fashion-forward baby gear, then Freshly Picked is a no-brainer. What sets the brand apart isn’t just the beautiful packaging or Instagram-worthy colors — it’s the attention to detail, the deep understanding of a parent’s needs, and the community-centric business model.
Whether you’re shopping for your first child or looking for the perfect gift, Freshly Picked delivers an experience that blends style and practicality effortlessly. It’s more than a shoe — it’s a step in the right direction for modern parenting.
Freshly Picked: Because Little Feet Deserve Big Comfort.
Let me know if you want a version tailored toward a specific audience like gift-buyers, eco-conscious parents, or style bloggers.
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